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But how many agents actually take that advice? In contrast to customer acquisition and individual sales, relationship marketing aims to build resilient connections between the customer and the brand, according to Neil Patel. We suggest you do those other activities in addition to the core foundation of your business, which should be the development, growth, and cultivation of your sphere of influence. Hello Marte, love the letter and your post has been featured to the group: I like this approach, Marte. So thank you, thank you, THANK YOU!!! Michael Montgomery of Rev Real Estate School. This way, youll be able to: I really think youll find this customer service tool useful since most of my clients already do. The more personal attention you give, the more theyll like and remember you. If theres one SOI pro tip that bears repeating, its this: Never assume. Share your reason for becoming a Realtor. My reader enjoyed a tremendous response to the letter, got a few (unsolicited) glowing testimonials to use in her marketing and may even have a few new clients to show for her efforts. Smart real estate agents know that there is a lot of money to be made in giving away something for free. WOW. Working your real estate sphere of influence takes far more time than money, at least in the beginning. Here's a letter recently sent out by one of my faithful readers. I'm so not into the self praise thing but see so many excellent examples of how to do it right. On the 15th of every month, they sent a postcard (via automatic mailer) to everyone in the database, On the 7th of every month, they sent a short video email, Once a quarter they would call all the contacts on their list. Love it or hate it, email cannot be ignored. Mr. Icenhower is the CEO of Keller Williams Realty Kansas City North, an attorney, a real estate broker, real estate litigation expert witness, and a frequently published real estate author. Remind your sellers about something you did that added a lot of value for them. And then you reached out via Facebook. If you'll actually DO the personal postal mailing, that would be a good excuse for one, but if you keep putting it off, email might be better. For brand new agents a simple Excel spreadsheet will do the job.. Pro Tip: Star or highlight the people in your SOI who you know are the most influential ones. You are NOT trying to sell them anything right now, you are just trying to re-engage them and reconnect after some time. Brian is also the creator of www.TheRealEstateTrainer.com, a website that provides real training material for real estate brokers managers and other industry leaders. That is why it is important for you to pay close attention to your sphere of influence real estate agent. Brian Icenhower of The Real Estate Trainer has a great tip. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Brian Icenhower, Esq, BS, JD, CRB, CRS, GRI, ABR is a nationally recognized real estate trainer, speaker and coach. Thats the last time Im going to use that real estate agent.. A healthy, thriving Sphere of Influence can move you from chasing new clients to having them come directly to you. Take this epic SOI marketing story (again from Justin Seeby). Friends and acquaintances from any social groups such as Neighborhood Association, Rotary, PTA, etc. When you contrast using the MLS for your Listing E-Alerts with using your own agent website for Listing E-Alerts, you can see some pros and cons. Didja' See Me on the News (or in the paper)? In real estate, being active and engaged as a friend is being active and engaged as a business owner. Are you tempted to use AI to write blog posts? The idea behind the " Let's get acquainted" letters is to reach out to others who serve your prospective . You will be shocked with the answers youll get. Offer something of value. Reach out to some of your past clients from the last two or three years, depending on how much business you do. Now is a wonderful time for that because we are in the midst of this COVID-19 crisis and were forced to get back to the basics. Still not sure how to write it? Jennifer - I really needed to read this!! The name of the game is Listing E-Alerts. YAY-ME? (And, Ill give you the real estate email templates, too.). It would go like this. If you know anyone whos thinking of moving any time soon, would you just keep us in mind? I stay in touch with my people, past present and to come, with a monthly . Your email address will not be published. Start off with, Hey Julie, I was thinking about you, and shame on me for not reaching out earlier. Many agents stay surface level and dont think about the personal touches or special things they can reach out to people in their sphere for. Are you sure you want to report this blog entry as spam? By properly using Listing E-Alerts, along with these real estate email templates, you will have an easy channel of communication with your SOI. Date. And remember, you are NOT selling. Try to do this for each and every person on your list. There are disadvantages to this traditional use of Listing E-Alerts. After youve sent the initial letter, be sure to stay in touch periodically. Finally, the art of copywriting is helpful too. A good CRM must have an IDX feed to your local MLS. Pro Tip for Twitter: Always post local content with relevant local hashtags. Another of the real estate marketing ideas you can do with your sphere of influence is what I call a Personal Client Letter. Why am I sharing this wonderful news with you? What's the reason you're reporting this blog entry? This takes some time. It could even be that they are having some work done on their house and need some recommendations. It could literally lose you millions. By the way, this is not MY yay-me letter - it's from one of my readers; I'm just sharing it as a good example. Well done ! This is an important lead generation tool in the real estate industry that can help you add that personal touch. You can use this helpful script as you talk to seller leads, and you can also use it for emails, mailers, texts, and social media direct messages. Here are the four core lead sources that top real estate agents are using in 2023: Watch The Video On Youtube, Read More The Four Core Lead Sources Top Real Estate Agents Are Using In 2023Continue, Email marketing has completely transformed the way I do business as a real estate agent. And yes, for years they have been. In that survey, they have always shown between 78 and 82 percent of all people that purchase a residential home use an agent that they know or that someone they know referred to them. Another excellent post. They got 34 percent from repeat business. Icenhower Coaching & Consulting not only provides free content and training videos, but also offers a range of books, premium digital products, and online courses. That is why it is important for you to pay close attention to your sphere of influence real estate agent. If youre a new real estate agent, you might be intimidated by the thought of doing your first real estate listing presentation. You need an easy, agile system for following up so that you can make sure your sphere is always well-cultivated and generating new leads for your business. Thats the only way you will be able to contact your SOI members 100 times a year. This is how you reconnect with your sphere of influence database. Once you're under Audiences, you can edit "Audience Details" to suit your preferences, narrowing items such as age, location, and even interests. Is there anything I can do for you?. If youve done a good job keeping in touch, theyll probably be thrilled to get on your list. March 04, 2012 08:13 AM. And when he does, it feels like a natural segue, not an awkward script. It is so easy to get caught up in the bright and shiny and different methods of lead generation. Sending out a regular newsletter with helpful tips on how to make simple upgrades to the home, news from the local market, etc. You can buy Brian Icenhowers best-selling book on, contact your SOI members 100 times a year. Then, you need to make sure that you pay special attention to your ideal client. Gratitude is the best way to get more of what you want. You may feel overwhelmed or not know where to start in making your phone calls, and this could help you feel better about who you are reaching out to. on ActiveRain. They build their spheres of influence through charity and service rather than passing out business cards.. Youve chosen an exciting and demanding career and youll succeed if you work hard, learn all you can, and show people that they mean more to you than a commission check. Pay Special Attention to Those Who Matter Most 4. I dont have any influence! I know thats what I thought the first time I heard it. I especially liked your photos of the latest outing you had at Russian River. It strikes up a conversation and they start chatting with you. You may be hesitant to call them because you havent called them in so long. But at the same time, thanking my clients for everything that THEY give to ME is easy for me. Very nice. I also have a feed on my site that gives them helpful real estate tips and tidbits that they can scroll through to their hearts content. Brian Icenhowers 2023 Real Estate Market Predictions, Real Estate Broker Business Plan Template, Use This Real Estate Team Onboarding Checklist & Process, Introducing a Custom Real Estate Training Academy Built for Your Organization, Social Media for Real Estate Agents: Building Your SOI, Facebook for Realtors: Friends Lists and the 10-10-5 Plan. Employer's Name Employer's Position Business Or Company Name 1234 Jones Avenue San Francisco, CA 94120. What's the reason you're reporting this blog entry? So, youve sent out an email newsletter. (Honestly, this ones worth a watch!). I have often felt that emails that are being promoted for you to send to your sphere by the Brokerages are to "Spamish", while yours is not. You can do this by adding value coming from contribution and giving them something they want. The one significant advantage to email is that it's much easier for your audience to respond to you personally (they just have to hit REPLY!) A Simple Definition to Get You Started. But you cant be everywhere all the time. Either theyre using you or theyre referring someone to you. Tools like BombBomb Prompt make it easy to automate a personalized video in your email drip campaigns no fancy videographers required. Just make sure you ask for permission first (theres nothing more annoying than getting an email you dont remember signing up for, right?). Here's a set of 3 free letters that will expand your sphere of influence when you introduce yourself to other business people in your community. Required fields are marked *. Im kicking off an email newsletter with home and garden how tos (and maybe a few insider tips on the market) and Id love to get an expert like you on my list. That is why social media is helpful. Brian Icenhower, Esq, BS, JD, CRB, CRS, GRI, ABR is a nationally recognized real estate trainer, speaker and coach. Its forcing real estate professionals to pivot their business and make some changes. Real Estate Letter, New Year Letter, Seller Prospecting Letter, Real Estate Templates, Real Estate Marketing, Realtor Letter, Farming Letter ElevatedAgent (1,531) $5.00 Textable Christmas Card, Real Estate Client Holiday Card, Digital Holiday Card, Real Estate Marketing, Winter Card | INSTANT CANVA DOWNLOAD AgentsAssemble (482) $4.00 Eliminate those distressing gaps in income - stay in front of prospects and assure a steady income stream by using professionally written real estate letters. and current clients your sphere of influence and your prospects 18 real estate letter templates in pdf google docs word web free download here is a well Even a short handwritten card or personal email can go a long way in nurturing the relationship by simply letting them know how much you appreciate them, and that youre always there to help. (even though some agents love getting their francise awards) I like to write about what makes my clients happy. They may even have some great content ideas. Use your spreadsheet or CRM to input key details like lead source, any initial questions they might have asked, and personal tidbits like their kids or even dogs name. Monitor performance of your real estate newsletter; 6 elements of a good real estate email newsletter; Free real estate newsletter templates; Real estate newsletters, whether print or electronic, can be an effective marketing tool for keeping your name top of mind with your past and current clients, your sphere of influence and your prospects. If you dont know what to write, use my Event Themed Keeping in Touch Letters. That said, the fact of the matter is that our SOI is where its at. Its very simple. Ill be happy to do the research and get back to you quickly. However, we dont ever suggest that you use these lead generation tactics in lieu of reaching out to your SOI on a regular basis via a smart contact plan. How do you write a client letter to your sphere of influence and past clients? emails to my SOI.. just can't do it. Great way to phrase the letter - saying thanks to the client is always a must! After youve sent a few value-packed emails, drop in and ask for that referral. People in your sphere include your friends, family, former clients, and their second-order contacts. And thats an uncomfortable idea for many of us. Something went wrong while submitting the form. Great post. Check out our full post on prospecting on Facebook! Send out mailers to your sphere, or use a specialized advertising tool, like Adwerx to increase your online visibility with this particular group. 2023 ActiveRain, Inc. All Rights Reserved :) homeFair Housing: Fair Housing and Equal Opportunity, The Flooring Girl & Blog Stylist -Dynamo Marketers, Fort Myers Beach Realtor, Fort Myers Beach Agent - Homes & Condos, Lizette Realty - Richmond KY - Lexington, KY, Lizette Realty, Lexington KY MLS - Kentucky Homes, CEO/Owner/Team Leader/Keller Williams Executives Realty LLC - Highlands Ranch, CO, Real Living / Home Realty - Owensboro, KY, Owensboro KY Real Estate -270-903-2167 Homes, Cond, Quicksilver Real Estate Solutions, LLC - Portland, OR, Coldwell Banker, 170 N Main Street, New City NY 10956 - New City, NY, Prudential Lancaster Real Estate - Lancaster, PA, Integrity Real Estate Services 116 SE AVE N, Idabel, OK 74745 - Idabel, OK, BS Ed, Integrity Real Estate Services -IDABEL OK, Cary Property Pros - 4 Sale Realty, Inc. - Crystal Lake, IL, Cary Property Pros. Unfortunately, theres a lot of really bad advice out there on how to grow your SOI. One of the best ways to improve your sphere of influence in real estate is to build deeper connections with the people you already know. I've written about this concept once or twice or a dozen times - see the list below for related blogs. I think I would prefer that over an e-mail. That includes family, friends, business acquaintances, people you know from meetings you attend, fellow volunteers, your spouses friends, your parents friends, your hairdresser, your mechanic, your dog groomer, and of course past clients from some other career. Pro Tip: NEVER write anybody off. 240-408-4002 contact@homeactions.net Make sure you do not fall into this trap. You may think that you are so busy that you will never have time to go to another networking event. Knowing what to say as a new agent is never easy, but your letter is perfect introduction! With all the talk about working your sphere of influence, 88 programs, organizing a million mailers, spending nights and weekends networking or prospecting, etc., it can be easy to fall into the belief that growing your sphere of influence is hard, time-consuming work. Together, we can make this year your best yet! If you use your agent website for your Listing E-Alerts, you can use. Howd you get into it? She sent it individually to each of her 2010 clients, although I'm sure it could be tweaked to be sent to her entire SOI. Getting permission to add people to your list is important, but there are other ways you can make the askwithout straight-up asking. Of course, if you do happen to be in need of an agent to help you purchase or sell a home, Id love to be that agent. But this mock call with Jason Shinpaugh from Placeforsale.com is a shining example of how to do it right. If your SOI "hears" from you on a reasonably regular basis - and again - that means they hear from YOU (not that mysterious someone else), they'll remember you, and even better, they'll remember you FONDLY. 3. Contrary to popular belief, you do not need to burn your relationships, use robotic scripts, or contact people a magic number of 33 times to score referral business and grow your SOI. When you target through every channel like this, you are in your SOIs brain. Unlike Twitter, Pinterest will keep driving traffic to your website. Of course, being busy is good; however, if you do not keep track of your sphere of influence and work on it by networking, your business may begin to suffer. First, it is important to take a look at a few statistics that highlight the current housing market. Here's a real estate business letter template that you can download and use. Phone: 205-263-9600 So give your full attention to every person you meet, and remember, everybody matters. Berkshire Hathaway HomeServices Century 21 Coldwell Banker . Follow up with them after the event. Save my name, email, and website in this browser for the next time I comment. For example, if your local area has a business journal or a local newspaper, it is time for you to subscribe to this outlet. Likely, you are already using Listing E-Alerts. If youre a new real estate agent, your broker or manager has probably told you to contact your sphere of influence and let them know that youre now an agent. Constant Contact and Emma are two good examples. I'm all for sending my SOI a heartfelt card but bragging on myself is not my cup of tea. Today, were giving you a FREE DOWNLOAD of our Seller Lead Listing E-Alert Email Drip. We do coach our clients on these lead generation tactics. Pro Tip for TikTok: This is a fun one. Take the list that you just made that has already been scrubbed and add the contacts to your Facebook friends. Pro Tip for Pinterest: Like Twitter, local, highly-visual content wins on Pinterest and can be a great way to increase traffic to your website. Image courtesy of sscreations at FreeDigitalPhotos.net, This post first appeared at https://copybymarte.com/your-first-real-estate-prospecting-letter/, Custom Web Copy.Agent Bios.E-mail Campaigns Community Pages.Postcards.Custom Prospecting Letters Articles.Blog Posts.Print Ads. Whats the first advice given to new real estate agents? I bet you do want to share some ideas? And who doesnt love a bottle of wine or box of chocolates? By adding a signup link to your email signature, you can easily expand your list even when sending emails for other purposes. He recommends using MLS auto-prospecting to send relevant listings for potential sellers in your SOI to help them track the pulse of the market and see what comparable properties are selling for. But if for some reason you decide that youd rather not receive these updates, you can unsubscribe yourself or just simply reply to an email and well discontinue it for you. Home buyers have a MAJOR hand to play right now but unfortunately they dont always get the deal they deserve. Oftentimes, they do need you, or they need your expertise for one thing or another. FSBOs require a bit more work and dedication over the long run, but, Read More 7 Expert Strategies To Find And Close FSBO Leads TodayContinue, With over 100,000 real estate companies active in the US today, choosing the right fit to begin your real estate career can seem daunting. This can make a significant difference in your overall reach, as more people will read your content. Given that the vast majority of people in the younger generation are looking for a house to help themmake room for their pets, this is something that you may find yourself doing regularly. Sample Influence Letter. When you decide on a CRM, make sure it has the customizable Listing E-Alert capability. If you are a seasoned real estate agent, then you know who is most impressed by your work. I think either way would be fine - whatever feels right to you. I was just checking in with you to see how youre doing. Here at Icenhower Coaching and Consulting, our coaches are telling our clients to shift. So take a different approach. You may get another referral in the future, growing your sphere of influence. Whether its a client you havent seen in 10 years, or a family member you wake up with every morning, the core idea behind the term sphere of influence is that, by simply knowing them, you have the ability to impact them in some way. We have all been there. In this article, we are going to discuss how you can: Take a look at the strategies below, and learn more about how you can use them to improve your own real estate sphere of influence. Real estate letters to clients samples help with R. You may also want to include a gift card to the local coffee shop or other gift. Heres how Jason asks for the referral (and remember, these guys have been chatting and laughing it up for at least 10 minutes before it even gets to this point). Then, you used that data you collected from that marketing email to narrow your list of phone calls to make. As a result, there are many real estate agents who are looking for ways to improve their spheres of influence. By reaching out and sending gifts you generate a raving fan rather than just another number in your database. Hi Jennifer, Interesting concept and comment thread. It has success written all over it. You now have a friend in real estate. As with all real estate letters, do NOT begin your message with the word I. Instead, make it about the reader. If you show up on social media consistently, simply being there and being open is enough. Most CRMs make it easy to set up email drip campaigns to go out to relevant segments of your list (in Follow Up Boss we use Action Plans to help keep it simple). If you dont already have a strong following, send a quick email to your SOI inviting them to connect on Snapchat to see behind the scenes updates from your adventures in real estate. You may be under the impression that phone calls are an annoyance. Your sphere of influence is important because you can use it to attract new clients who may be able to help you grow your business. Then, you may want to share information you learn in these business journals with your potential client.