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According to AdvertiseCast, average 30-second CPM (cost per 1K listeners) rates are $18, while 60-second CPMs are $25. Based on Graphtreon data, 213,233 creators have at least one patron. This is consistent with growing your audience. If you want to have a full understanding of your audience, I recommend you to create a podcasting listener persona for your show. Who knew politics could be fun? You need to understand how to make your Podcast appealing enough for a subscription.if(typeof ez_ad_units != 'undefined'){ez_ad_units.push([[300,250],'improvepodcast_com-leader-2','ezslot_9',112,'0','0'])};__ez_fad_position('div-gpt-ad-improvepodcast_com-leader-2-0'); Nail this piece so that patrons will pledge their support to you. Whether you're doing laundry, driving home from work, or breaking a sweat at the gym, podcasts are great if you want to throw in the best earbuds and fill up your time . If you have thousands of downloads on your episodes, offer an ultimate tier worth $1,000 for someone to become an executive producer. Fans love the show for its hilarious interviews with comedians and musicians, like Chris Gethard of the Beautiful Anonymous podcast, and James Murphy of the rock band, LCD Soundsystem. From dissecting stories from the Ted Bundy tapes, to the infamous Making a Murderer documentary, theres plenty for true crime fans to enjoy here. This site is owned and operated by Improve Podcast. When prospective patrons visit The Flagrant Oness Patreon, theyre met with three, straight forward tiers. Every monetization effort requires time to reach its full potential. Best podcast hosting for monetization compared Another great side hustle that has become very popular among women of all ages is creating a YouTube channel and earning from it. The podcasts are no where near as popular as Joe Rogan's but the average fan listens to more episodes. My goal is helping people to develop their podcasts into effective marketing and sales tools. Whiskey Tribe isnt for them. The second is $5, where patrons get access to locked content and full video episodes of the podcast. Create stellar podcast episodes and stick to your schedules on Patreon as well as other channels. If you start a new podcast, you will be prompted to fill in your podcast details such as the title, description, byline, categories, language, and logo. Extended length episodes or behind the scenes episodes of a Podcast is also a great option for Podcasters with some visibility. Heather McDonald is an actress, comedian, author, and host who knows how to tap into her greatest superpower getting the juiciest answers from her celebrity guests. The New York Times refers to the hit socialist podcast, Chapo Trap House, as rowdy. Theyre not wrong: the hosts mixture of sarcasm, f-bombs, and in-depth political analysis is unmatched. Create a show people love, make over 40 episodes, Tweet thousands of times, create a Patreon, give bonus episodes as rewards, and then keep it all up for a year. This is also the foundation of your Podcast Patreon Strategy. Since their podcast is for patrons only, the hosts can speak their minds freely without sponsors or networks calling foul. If podcasting is your passion, its your chance to shine and monetize your work! RuPauls Drag Race stars Mont X Change and Bob The Drag Queen co-host the Sibling Rivalry podcast. The show leaves no horror unexamined, from real-life terrors like eugenics in Nazi Germany to urban legends like the Slender Man. Some of our partners may process your data as a part of their legitimate business interest without asking for consent. You want to keep the ones you have so they listen to a lot of shows. In 2019, the highest earning podcast/podcaster in the world was 'The Joe Rogan Experience' by Joe Rogan, which made 50 million U.S. dollars that year and reportedly had almost 200 . Additionally, Matt says that his income from Patreon has helped him keep his Youtube channel free from ads! The hosts make it an inclusive space where everybody can come to enjoy, not just D&D masters. This makes it hard for new Podcasters to earn money effectively. The only difference is what you want to be called: Auntie, Cool Aunt, or Stepdad Gary. They also get VIP access to live shows and an exclusive monthly AMA post. But how does a podcast launch a successful NFT project? He warns to avoid a "donation mindset" though. First released in 2019, Matt and Shanes Secret Podcast has enjoyed success since its creation. Combine it with instructional episodes to help patrons who want to get into Podcasting learn from your methods. Simpson trial, to taking a deep dive into various famous figures such as Yoko Ono and Tonya Harding, listeners are bound to learn something new every episode. Kirstys one-tier approach to membership is the perfect model for creators looking to connect with their audience without spending too much time on different rewards. The first is $1, which is a way to show support for the podcast. Rome was not built in a day. Theyve built a community that embraces new members, supports one another, and helps each other through hard times. Let's get right to it! So it just seems like a much more reasonable number to aim for. Embedded content: https://www.youtube.com/watch?v=UnKKm5vh3pk&. Patrons of the $20 tier get a shout-out in the end credits of one of their videos. Features to help you grow and manage your podcasts. You cannot lay back and put off your Podcast episode or live sessions for the next week if you want to gain credibility. Theyre not really siblings. Ensure high-quality of your podcast content, consistency in your work, and regular publishing of your free and premium content. Karen Kilgariff and Georgia Hardstark - $15 million Podcasters Karen Kilgariff and Georgia Hardstark are behind the true crime empire that is My Favourite Murder. Lucy likely has the highest number of patrons to earnings ratio on my entire list, which goes to show that even if you just charge a few dollars for your offering, you can build up a very respectable side-income. Anyone whos watched Jeopardy with their friends knows that knowledge is power. Once you have registered yourself on Patreon, it is easy to share the link to your Patreon page on your Podcast, Youtube channel, Instagram handle, etc. Many artists have earned life changing This show and its success are obviously exceptional, and breaking the $100,000 barrier is very challenging. Ranked list of the most popular Patreon podcasts by patron count. While the best way to offer subscription podcast content used to be creating a Patreon account, podcasters today have a lot more options; many of which provide total control over how content is shared, accessed, and paid for while avoiding the hefty fees that come with services like Patreon. He's got over 40 sponsors supporting him, including 23andMe, Athletic Greens, and Calm. How to integrate Podcast Patreon Strategy into your earnings plan? Additionally, with Patreon, you can set up an automatic reply to all new supporters. 1) The Joe Rogan Experience Estimated Net Worth: $30 million Launched officially on December 24, 2009, The Joe Rogan Experience is a podcast hosted by American comedian and UFC commentator Joe Rogan. With iconic episodes dedicated to Ted Bundy and Jonestown, the group has become one of the most successful true crime podcasts to date, earning $1.2 million annually. Three heroes start their campaign in a morally grey post-war world and have to solve problems along the way. Aug 30, 2021. 1. Why? The entire miniseries - House of Ashes and The Devil in Me, all 10 episodes, ad-free before it comes to YouTube. Alaina and Ash are covering every type of oddity on their podcast. Have just a few tiers with a clear difference in value for different types of contributors and people who are looking for a vastly different experience (like previously mentioned executive producer tier). Cody and Noel won a Shorty award back in 2019 for best podcast and they were named an honoree at the Webby's two years in a row. And how do they do it? Ranked list of the most popular Patreon creators by patron count. For $5, they get a half-hour of bonus exclusive content every week, and then on Friday, Heather dishes on what she actually thought about her guests. The shows fantasy-fuelled and collaborative storytelling has proved popular with listeners, making this one of the highest earning podcasts out there. Hosted by Sarah Marshall and Michael Hobbs (both journalists), Youre Wrong About looks at the people, events, and phenomenons that have been victims of the media. No matter what genre youre in, everyone can learn something from these podcasters about how to use Patreon to build your creative business. DarkCookie - Summertime Saga 4. What they offer patrons: For $5, patrons get a monthly bonus episode, early access, and audio extras. Read our list below to see the top 10 highest earning podcasts of 2022. Those who subscribe to the $5 tier or the $10 receive the same reward: a weekly, patron-only episode of the Bad Faith podcast. Fans REALLY love these shows. But how much do "smaller" names make? We mostly focus on the theme of gothic sci-fi, and our miniatures are perfect for use as wargaming alternatives. if(typeof ez_ad_units != 'undefined'){ez_ad_units.push([[300,250],'improvepodcast_com-leader-3','ezslot_12',113,'0','0'])};__ez_fad_position('div-gpt-ad-improvepodcast_com-leader-3-0'); On Patreon, your patrons get their own RSS feed for your content for the time-period they are subscribing. Make people stop and take note of your introduction. They are the host of Flagrant 2 which is a Patreon-related podcast that provides three tiers of accessible content to its subscribers. Here's your recipe for making a full time living as a podcaster. What they offer patrons: Patrons paying $2, $5, $10, and $25 get access to monthly bonus episodes where Sarah and Mike dive into responsible storytelling, current events, listener questions, and more. If getting creeped out is your jam, then you most likely already listen to The Last Podcast on the Left. To view the purposes they believe they have legitimate interest for, or to object to this data processing use the vendor list link below. Controversial beauty YouTuber Jeffree Star came in at number 10 on the list, bringing in an estimated $15 million. Their energy is so captivating, they even started performing live for their fans. Karen Kilgariff & Georgia Hardstark (15 million US Dollars) 3. In 2016, Defy Media shut down the video gaming/review website, GameTrailers, leaving nine talented staffers out of a job. Some people will want more of the same extended versions or unpublished material, A large portion of users wants to listen to ad-free content, Extra episodes if they are part of your offer make sure you will find time to record them, Ads-free content make sure your obligations to sponsors dont conflict with Patreon offer, Interactions with the audience again you need to reserve time for interactions. What they offer patrons: Sibling RIvalry offers patrons six tiers. For people to subscribe to your work, the bar gets higher. Manually add a show to Apple Podcasts on a Desktop Click on File > Add a Show by URL Paste the feed, hit Subscribe Manually add a show to Acast on iOS or Android Open the Acast app, and click the search bar Paste in the RSS feed, and hit Subscribe Manually add a show on Apple Podcasts on iPhone Open the Podcasts app. Hosted by Patrick Hinds and Gillian Pensavalle True Crime Obsessed is Best Podcast to listen to in 2020. But that tier is all sold out for now. Top 3 Podcasters: 1) The Joe Rogan Experience ($30 million) Hosted by: Joe Rogan Joe Rogan is a household name, especially if you have ever watched the game show Fear Factor. The two comedians take a closer look at the stories you thought you knew, and the ones youve never even heard of, to produce in-depth episodes uncovering these horrendous cases. Get set up. *Guess is assuming the average Patron gives $4, unless there's only 1 tierin which case that amount is what is assumed. Bad Faiths membership proves that you dont need a ton of tiers to attract patrons. What they offer patrons: At the $2 tier, her patrons receive Heathers endless gratitude and adoration. Reach every listener, including those on Spotify What this also reinforces is the belief that a niche audience can be very profitable. And in my opinion 3. Finally, remember that as it took for your audience to grow, the same is true for Patreon sponsors. The NY Times the Daily (493 episodes): 7.9 TED Talks Daily (785 episodes): 3.64 This American Life (65 episodes): 6.67 Joe Rogan (1334 episodes): 20 My Favorite Murder (253 episodes): 21.64 Stuff You Should Know (1195 episodes): 7.5 So all but 4 of these top earners have more dedicated fans than Joe Rogan does. You actually don't need that many subscribers to make a full time living from Patreon alone. What they offer patrons: Morbids patrons get a buffet of benefits at every level ($3-$50), including private Patreon Facebook Group access, additional episodes, livestreams, shoutouts, merch discounts, Discord benefits, bonus episodes, live show tickets, direct email access to the Alaina and Ash, and so much more. Manage Settings MOST POPULAR $10 / month Instant access to the SPOOKIES: Double Bill. Make sure your podcasting website also visibly promotes your campaign. A funny, interesting, terrible, boring, wonderful podcast, Creating recorded after-dinner conversations, Creating exclusive pro wrestling content, podcasts and news, Creating ARSENAL PODCASTS, LONG READS, & MORE. what has moved the needle the most in terms of downloads is being featured on Retention of patrons is crucial as you want to keep them in the pool of committed and paying clients. Say what you want about their livelihoods, but raking in $250-350K a year (before Patreon cuts and taxes) means they're doing something right. Weirdos (otherwise known as patrons) are the driving force behind this project. This podcast is laugh-out-loud funny, so unless youre comfortable hee-hawing in front of strangers, be careful listening to it in public youve been warned. The one Nanoscopic patron ($1,000) gets a framed photo of their face on the set. Ready to be a top earner on Patreon? Charging less will put you in the pressure of churning out more content for more revenue. It will take time. As far as I can tell Enty Lawyer's podcast is only available to Patrons. That is to pursue your Podcasting passion without financial distress. CGP Grey has eight tiers that range from $1 to $100 a month. Top Creators . It links people who are already creating any form of content, with an audience who would be interested in a subscription. It's one of the top 10 earners on the platform, Patreon said. Bringing their wit and charm to the true-crime format, Hannah and Suruthi offer a deep and refreshing perspective to the cases they cover. Its just collective storytelling with some dice rolling, youll pick it up fast, Murph says in the intro episode. The creating a show people love is really the hard part here. Podcast hosts Patrick Hinds and Gillian Pensavalle's Patreon has over 44,000 paying members. Become a patron. Others, will check it out but not convert to subscribers. Embedded content: https://www.youtube.com/watch?v=jlhW8nqZfuY&. As weve discussed, making your Patreon campaign successful requires promoting it as many people are still not familiar with this platform. You can mention them and thank them for their support. Podcast: The Joe Rogan Experience 2019 earnings: $30 million 2. Private audio for your company or paid memberships. Click the Copy RSS link button to copy the link to your clipboard, and paste it into your podcast app or RSS app of choice. I'm the owner and creator of ImprovePodcast.com, the site dedicated to providing actionable solutions for podcast creators. The more elements you are going to implement, the higher will be your chance of success. Everything from their spine-chilling intro to their knack for narration keeps listeners coming back week after week. The consent submitted will only be used for data processing originating from this website. While listening to an episode of The Flagrant Ones, youre as likely to hear in-depth breakdowns of data and stats as you are a fake interview with Kawhi Leonard. Let people know that you have a Patreon Page. Your Patron page should grab the attention of the supporters. Lets have a quick assessment of the earning potential of a Podcaster on Patreon. The hosts of Bad Faith have some mighty left-wing credentials: Briahna Joy Gray was the National Press Secretary for Bernie SanderS and Virgil Texas is one of the founders of the popular progressive podcast, Chapo Trap House. Creators may opt out of Estimated Earnings by contacting Graphtreon using the contact form. Markiplier - $38 million. Even if they started as nobodies by the time they put out 100 episodes, their podcasting skills are probably decent. 200+ Actionable Podcasting Statistics (Jan 2022 Update), How to Use Podcast for Brand Building and Earn Up to 60% More Per Transaction, Podcasting Best Practices Guide 2022 - 23 tips to implement NOW. What do you do after youve worked as a writer for one of the most popular E! We've release a brand new free course, centered on how you can create the best podcast possible with top tips on podcasting ideas and how to plan your podcast. And it should not come as a surprise that he is the highest-paid podcaster right now. Doughboys Mueller, She Wrote Flagrant 2 Talking Simpsons Rob Has a Podcast Tell 'Em Steve Dave The Glass Cannon Colin's Last Stand Mike Ward Sous coute We Hate Movies Dead End Hip Hop The Dollop Juicy Scoop The Liturgists TigerBelly (Bobby Lee) PopCast Uhh Yeah Dude Sleep With Me The Ralph Report Righteous & Ratchet Kinda Funny Dunc'd On How to provide value to your subscribers on Patreons? To make it worth your while, you need to develop a strategy for your Podcast content on Patreon. And chances are theyre keeping that secret close to their chests. At 3 episodes per week, this podcast is earning $900,000 per month and $10.8 million per year! Embedded content: https://www.youtube.com/watch?v=A3dCBdXwU40&feature=youtu.be. Most journalists are trying to keep up with the 24-hour news cycle, but Mike and Sarah are interested in the past. Looking only at podcasts category, we have 9,673 creators with at least 1 paying patron. Discord access starts at $1, but to get a shout-out on the YouTubers website, or to ask him questions in a live Q&A, patrons have to join the 7$ or the $9 tier. Crime in Sports is a real fan-powered success story. All previous rewards. 01 of 09 Best for Multitaskers: Podcast Addict Podcast Addict What We Like Users can filter playlists by type, such as episodes in progress. More Charts: By Earnings, By Growth 1 Year 6 Months 3 Months 1 Month 48,339 Patrons 1 Patreon Rank Matt and Shane's Secret Podcast Creating Hot Casts +7,847 +2 3 month change: 43,361 Patrons 2 Patreon Rank True Crime Obsessed Creating Chapo Trap House Podcast. Do not over-commit on Patreon. Updated daily. Their fascination with the truth makes for some truly captivating episodes that have earned them the #2 spots on the 2019 Time 10 Best Podcasts list. Enjoy in depth conversations from experts around the globe assisting all creatives. Libsyn is one of the largest podcast hosts and they put out numbers on what the average size shows are. If you would like to change your settings or withdraw consent at any time, the link to do so is in our privacy policy accessible from our home page.. This can also include video, so we would suggest you use this and send a personal thank you message. These podcasters created communities that have empowered them to continue doing what they love. Just dont publish it instead of your regular content. White label podcast production to help your clients grow with audio. Over a million people follow Kirsty Partridge on YouTube for one reason: to become better artists. Through these audio adventures, listeners can follow along and feel like theyre part of the crews journeys. Not Another D&D Podcast Frequently Asked Questions 1. Now the trio releases weekly episodes with co-host Amber ALee Frost and producer Chris Wade. There is no doubt that many podcasts will eventually Patreon suggests that if you offer membership tiers ranging from $2 to $100, then you'll likely end up with an average monthly value of $7 per patron. Your audience may be small but they're dedicated. Dungeons and Daddies is another show capitalising on the role-playing games mammoth success, earning a spot as one of the highest earning podcasts on the block. If we didnt already know it, Crime Junkie serves as pretty conclusive proof that people love crime. The Makers Cult On Patreon: Hi, we are Matt, Seb, and Will, a three-man team creating 3D printable miniatures for tabletop gaming. Unfortunately, Graphtreon doesnt allow to, either, add estimated earnings to the total or subtract creators who hide their earnings. Lets look at the data.if(typeof ez_ad_units != 'undefined'){ez_ad_units.push([[300,250],'improvepodcast_com-large-mobile-banner-1','ezslot_7',124,'0','0'])};__ez_fad_position('div-gpt-ad-improvepodcast_com-large-mobile-banner-1-0'); Patreon is not interested in publishing the exact numbers of creators. Patrons can join RKGs $3 tier to stay up-to-date with photos and blog posts from the YouTubers. If you currently have an audience of 100,000 followers, here's a breakdown of how much you could likely earn with Patreon: 100,000 followers X 15% X 1%-5% X $7 = $1,050 - $5,250 per month True Crime Obsessed 2. For $5 a month, patrons obtain the artists library of 300+ art-instructional videos. Allison welcomes Pete Strzok to the podcast! Its only the podcasters themselves who truly know how much money theyre bringing in. How to Make a Successful Podcast Patreon Strategy? Tiny Meat Gang has 10,638 patrons, which equals $51,199 per month. Chapo Trap House. This podcast has 35,780 patrons and earns an astounding $160,123 per month. Thank you for the article, you are an inspiration to us all. Explain the different tiers of your Podcast subscriptions that you are making available. By Earnings, By Growth, Creating podcasts of the non-garbage variety, The ONLY Anti-Pedophile Podcast fighting the Sicko Elite, Creating a podcast about engineering disasters and systemic fail. Create a video to introduce yourself and your work, rather than to rely on simple text and pictures. Jake Paul - $45 million. By supporting creators you love on Patreon, you're becoming an active participant in their creative process. What defines them, though, is their playful banter, which feels like a mixture of NSFW locker-room talk and astute basketball analysis. Discover actionable strategies that will get your shows discovered Want the latest news, tech tutorials, and marketing guides? Spotify. Crime Junkie became such a hit in its first few years that in 2019, Ashley went all in on the podcast and quit her day job. We and our partners use cookies to Store and/or access information on a device. Show summary from Apple Podcasts: " This American Life is a weekly public radio show, heard by 2.2 million people on more than 500 stations. Since then, shes been touring, appearing on reality TV shows, and catching up with her celeb guests. Dave Ramsey ($10 million) 4. Let your followers know that they can access ad-free content or exclusive Podcasts only on your Patreon page. Drawing porn probably makes more money than acting in porn! And Not Another D&D Podcast is an actual play podcast. Here are some ways people question themselves on whether they should start or That's an increase of 18.39% since September 2020. Can wasp venom act as medicine? Hi Tim, Yes, we need to fight sometimes for the ranking. You can find a small audience and if you make something they really love, you don't need that many people to listen to make it very profitable. And their balance between entertainment and analysis has proved a hit with audiences. Then an early release of your episode might excite your fans to become a patron. Hopefully, your twenty-sided dice isnt gathering dust during the pandemic. Running a thriller Podcast? Every one of them gives bonus episodes for Patreon supporters. Summer of 2021 saw an explosion of NFTs. Since journalist Jesse Brown left the mainstream media to focus on podcasting, hes turned his show, Canadaland, into an entire network with nine shows in its roster. Dont make it too low, though, or you will lose potential revenue opportunity (more on that below). The sum of earnings from creators who disclose their data is $1,830,689. The first is price-setting. Looking to start a profitable podcast? Jeffree Star, Ryan Kaji, and David Dobrik were among Forbes estimated top-earning YouTubers of 2020. Though podcast ad-revenue has been notoriously unstable during the pandemic, Canadaland continues to produce weekly, high-quality content because of the direct support of their fans and patrons. If we scroll down the list further we'll see shows like this: Now sure each of these shows have multiple people working on them so $3k/mo won't cut it for 2+ people, but you get the idea. They also run a podcast network together, The Morbid Network, where people can find other shows in the spooky and strange realm. Have a live Question and Answer sessions with them. Bill Simmons The Bill Simmons Podcast | $7 million 6. Its fairly challenging to get the most accurate figures when it comes to analysing the highest earning podcasts. Though Last Podcast on the Left is a Spotify exclusive, their Patreon is the destination for bonus content. Give them a short explanation about the platform and tell them why they should subscribe to you there. High-quality content is obviously crucial, but I bet that the simplified offer of just one $5 tier pledge helps as well. With a name you wont forget in a hurry, The Cum Boys is a comedy podcast hosted by a bunch of New Yorkers - Nick Mullen, Adam Friedland, and Stavros Halkias. But rather than picking a figure at random, weve found the best available approximation is Patreon. This may sound extraordinarily big for some people, but this number is much more within reach than the million+ subscribers top shows are getting. But what happens when you put them in a room to chat aboutwell, anything? You can do that by talking to your audience, learning what they love and want to hear more of and what their desires are and then over deliver that to them. His most popular podcast doesn't sell ads, but together they make more than $100,000 per month in affiliate revenue. Some of the highest-earning podcasts on Patreon include gaming podcast "The Glass Cannon," which has 11,219 paying patrons and earns above $80,000 each month, and true crime podcast "RedHanded .