But managing to complete her CA despite all the odds was Shaguftas miracle moment. . SH: And a very exciting one. You have entered an incorrect email address! Simple things work., Living in Karachi, were all aware of city conditions and how calm can turn into chaos in a matter of minutes. Currently Sana is heading PR for Sana Safinaz while simultaneously being their brand representative for Outhouse Jewelry. You have to be careful about how quickly you expand and how much dead stock you carry, because it is a drain on finances. Today we own 14 shops 15 if you include our online retail this in just two and a half years; I dont think anyone has had that spurt. For example, if there is a bleed on a shirt, customers can return it to one of our stores and if the complaint is legitimate, their money will be refunded. A: How much are you affected by the small players who copy your designs? Before Pinterest and the internet, references came from books, museums and other sources. We really dont. To a certain extent this is what we are doing with retail. [4], In 2014, Hashwani published his best-selling memoir Truth Always Prevails. Would ve been a story if lower or middle class girls had made it. "Everyday we have so many new goals and so many new challenges and so many new avenues we keep embarking on. SAFINAZ MUNEER: SANA SAFINAZ is a powerhouse, although a lot of people still havent really picked up on this. For the best experience on our site, be sure to turn on Javascript in your browser. However, luck was not on her side and she failed to find a job. SM: In retrospect I think that had we had business degrees we would have been savvier, although our baby steps toward the bigger picture worked for us. Correct me if I am wrong. A: Then there is the issue of designers themselves copying prints. "Its the business of fashion that keeps driving us," Safinaz Muneer continues. I am what I am because of the unrelenting love and tolerance shown towards me by my mother. In 2021, "Mahay" collection, broke all records ever made in fashion industry with ever highest sales worldwide. So now when I go to a wedding, I take it as a celebration of the success of the parents, she says. Initially it was difficult to align Pakistani traditional designs with international designs and concepts, but gradually she found her way forward. After a lot of contemplation, she took the most difficult decision of her life; she moved back to Pakistan and started working with Sana Safinaz. A: How does your interiors business fit in? You know, one irresponsible commentator, that called me a racist is now asking me to design a wedding dress for her. He is the founder and chairman of Hashoo Group, a conglomerate best known for Pearl-Continental Hotels & Resorts. If the government doesnt step in and legitimate people keep getting hurt, they will say it is not worth it. "For me it used to be lawn," replies Safinaz. "Were a population of 210 million people, you will all find your niche. We meet at the Sana Safinaz studio on the Mai Kolachi road in Karachi; its a little wooden door that opens to a wonderland for women. But were from the first generation of fashion designers and we have outgrown the third generation. Sana Safinaz is part of SSFR (PVT.) It is a time when fame and fortune is favouring the commercial favourites as opposed to the creative experts. In 1985, Hashwani made a successful bid for the majority shares of Pakistan Services Limited, which then owned four Inter-Continental Hotels across Pakistan, the hotels were re-branded as Pearl-Continental Hotels. Today India looks at our industry; their prt market is not as organised as ours. There were fights, logistical problems, and breakdowns but they always kept on pushing. Worrying about what others are doing will never take you anywhere, Sehr proclaims. I come from a family of very hardworking women. But its not just their achievements which make them so inspirational, its their attitude. As far as her Miracle Moment is concerned, it was during her Masters degree when she was one of the 15 students who were chosen to showcase their thesis project to a wide audience at the Victoria and Albert Museum in London. She always wanted to be known for her own work rather than being recognized as the cousin or the sister of someone successful. And be the first to get updates on discounts, contests, products & promotions! It was quite a dilemma since Mehr was pregnant with her second child and had to give time to family, but the opportunity was too good to pass. Iqraa believes that with changing times, standing up on your own feet is imperative for every man and woman. After that we decided that we are going to do lawn on our own. Do they ever think anything is enough? Amin A. Hashwani. SH: There used to be limited supplies in terms of thread, buttons, lace Today, hundreds of markets cater to this. She wasnt the best student, pass percentage was low and there were only a handful of women in the field. The three of us sit together and we trust Mohsin because of the youth factor. Linked companies : Jubilee General Insurance Company Limited - Landmark Spinning Industries Limited. If a customer buys one of our products from another store, there is no guarantee they will refund your money. Achievements taste the sweetest when they are shared with your loved ones, she says with a smile. I tested positive Sunday night the day I arrived and have been in quarantine since the flight. Read More: Daughter of Sana Safinaz's owner Zevair Hashwani tests positive for COVID-19. Sadruddin Hashwani is a Pakistan based business magnate, author, and billionaire. In 1978, he launched the Holiday Inn hotel in Karachi in 1981 and later in Islamabad. We are not in the newspaper every day but we won three awards this year, and they are a testimony to what we did in 2014. AURORA: How do you perceive SANA SAFINAZ as a brand? However, while going back to your roots brings to you a sense of familiarity and comfort, it has its own challenges. Sana Hashwani and Safinaz Muneer shared their challenges, innovations and marketing strategies. Safinaz is sitting with a young Italian girl, married to a Pakistani and hence having moved to Karachi when I walk in; shes helping her understand the market dynamic so she can start her own label. To handle the business aspect, we are hiring professionals to push it forward. That is the scary bit! Be proud to be brown! You need to be very liquid because you have to keep re-inventing your stores and opening new ones. SH: I dont know. It is evident that self-care is a high priority in her life. In Pakistan, copyright laws are very loosely applied; you lose market share, but you learn to live with it. If you are the most coveted lawn designer, its natural that everyone wants to have it and the minute the demand is created, someone will meet it. quite shameful designs that 99% people in the country cannot wear, and cannot afford. Cheerful and bubbly by nature, Mehr has the conviction and foresight to look at the bigger picture and after discussion with her partner they decided to go for it. The store will not work correctly in the case when cookies are disabled. Trained as a colon and rectal surgeon, as well as a general surgeon, Dr.Sadaf Khan is currently working at Agha Khan University, Karachi, as both; a clinician and an educator. SH: Unlike other fields there are no professionals, so people learn with you on the job and then someone else poaches them because retail is such a small field. The statement came a day after . She begins each day with positive meditation, I sit up tall as soon as I wake up and count all my blessings, spend 5-10 minutes on just focusing on my body, breathing and being grateful. She is particular about giving time to herself and her family despite her busy schedule, which has taken a toll on Salinas social life, but shes clear about her priorities. Welcome to ''Sana hashwani'' official Facebook Fan page. Sana Khan with Melvin Louis. From my mother to my sisters and my cousins, everyone has been doing great things. Looking back, this is the only thing Shagufta would change if she had the chance to create room for herself. The duo is all set to launch its first Muzlin collection of the year and their ubiquitous luxury lawn is right around the corner too. SM: We are too young; just two and half years into it. On and off, I do question why dont I just relax and take it easy but soon enough I realise how lucky I am to have the opportunity of doing all that I am doing. There would be stampedes, all for the neatly packaged lawn outfits that came with exciting goody bags of embroidered add-ons, lace inserts, buttons and detailing that allowed women to play with. Suddenly, change came when Karma, HSY and Maria B. came on the scene. With so much misinformation being disseminated via various channels (mainly looking at you, WhatsApp) in light of the Covid-19 pandemic, the latest celebrity to become a victim of false claims is Sana Hashwani of designer duo Sana Safinaz. Men dont think they need to take of their skin but its just dirt and must be cleaned up! View Sana Hashwani's profile on LinkedIn, the world's largest professional community. Oskar Schindler (28 April 1908 - 9 Oktober 1974) adalah seorang pengusaha, pengilang yang terkenal menyelamatkan orang Yahudi dari dimasukkan dalam kem-kem tahanan semasa langkah pembunuhan ramai dilakukan Parti Buruh Jerman Sosialis Nasional yang memerintah Jerman dengan mengupah mereka dalam kilang . Hobby for privileged class with millions of important contacts. So, if I was racist, the impact is massive. Your children are your extension, something tangible that you leave behind in the world. News Desk. They wont. Sadaf explains how her mother had always set the bar very high for her and that has truly paid and made her who she is. Sana Safinaz Lawn Collection 2014 - 'A Combination of Two Designers' August 22, 2022; 0 Comments; Sana Hashwani and Safinaz Mureen. Sanas favorite remedy is getting massages, even if she has to call someone home to get it done. "We came in as two very young girls," smiles Sana, "set up a business and we sort of led the path. You learn to deal with problems as you go along. She spent some time in Sri Lanka and noticed that they had a ministry for floral decoration. Saadia Qamar March 20, 2011. Then 18 years ago we went into lawn and five years ago we started doing lawn totally on our own. Also find news, photos and . I had a lot of issues with the pregnancy. SM: Retail is only as good as your team is. Abroad retail is massive. That recognition of the importance of evolution, to move on; Sana and Safinaz are cognizant of the fact that change is good and that makes their brand just as relevant, today, as it was two decades ago. Sana Hashwani signs up as Board Member of Fashion Pakistan, and she comes with great ideas. "Our first ever show was a disaster; I remember Safinaz cried after it. The little time I spend with them is quality time when we really bond. Instead, she took up hourly based teaching assignments and started teaching CA students. LIMITED. However, this is a learning process and a very young field in a young country and Safi and I have learnt from mistakes that someone 10 years from now will not make. She remembers once she spent the whole day working and setting up the juice bar with her partner without having eaten at all, which made her literally black out. Anugerah. When I did it, that moment gave me power and courage. You dont have to be glued to your kids the entire day. "We are sharing Sana Hashwani's test results in order to dispel the rumours that she has Covid19. We can generate our own electricity, our own water, youre not particularly supported as small businesses, all of us are floundering and working out how to do things for ourselves. Other countries have a proper structure, they have unions and councils. Nishan-e-Imtiaz (Order of Excellence) is the highest honour given to any civilian in Pakistan to recognise their achievements and outstanding services for the country. When you get to this level you have to rely on professionals; there is only so far the two of us can take our vision. ", "A lot of people dont have the kind of liquid cash, of 2 lacs or more, that a customized bridal costs these days," Safinaz explains further. SM: We are excellent multi-taskers. Read: "Khaadi's multinational ambitions" An interview with Shamoon Sultan. Almost every brand in Pakistan has a retail outlet there, theres a large food court and an entertainment zone for children. The day they published their 100th issue was a major miracle moment for her. Especially for girls in this misogynistic society. Before, I would worry about the gender and looks of the baby. We started retail, not knowing a thing about it. Women unnecessarily make themselves go through the guilt of not doing enough. It is not healthy for anyone in any kind of setting to be the one to make the sacrifices while everyone else walks all over you but any relationship is a give and take so sometimes you put yourself first and at other times, your partner, child or a parent. To maintain her own health, she practices yoga and makes sure she cleanses and moisturizes her skin to keep it fresh and young. The number of Corona virus-infected in Pakistan has risen to 646, Sindh has reported the highest number of 292 cases, Punjab 152, Khyber . ", "I couldnt sleep for a month," Sana then recalls the many times her lawn campaigns were targeted for being elitist or racist. Both women started off in the largely male dominated industry of fashion and retail and sought to a targeted niche market of a largely higher socioeconomic clientele. Managing what is indisputably Pakistans most aspirational fashion brand, Sana Hashwani and Safinaz Muneer talk about 27 years in the business and what it is that keeps them going from strength to strength. "It does, but you have to rise above it," responds Safinaz. It was her fault she was in this situation and it was time to make amends. That creates a nice balance and helps me unwind., While Iqraa always seems to be on the top of her game, she too, has had her moments of weakness. I miss you.. Running a business in Pakistan is a challenge in itself. I dont ever want to disappoint them, explains Sehr when talking about her ambitions. On 21 November 2020, she got married to the Surat based Maulana Mufti Anas Sayied a few months . A: But it was your time with Lakhany Mills that made your name. SH: We will; with prt and lawn we have already done it. While helping out others through her yoga sessions, she ensures she keeps her mind at peace too. Interview: Sana Hashwani and Safinaz Muneer of SANASAFINAZ - People - Aurora Sana and Safinaz on their 25 years in the industry, maintaining product quality, and dealing with copied. She has watched her children grow and as they all mature and develop their distinctive personalities it makes her proud. You need to keep focusing on taking it forward. The next one I do, I will do with a gallery. Years ago I would go to a wedding and would think about how good the bride looks, the groom could probably have been better and whether or not the decor is nice. Sana proves that hard work and consistency pays off as long as you keep trying new things and is a motivation for women to take risks. For the nights she stayed awake for me, perseverance she taught me, love and care she gave me, thank you mother. SM: Wherever there is a demand, there will be a supply. Sana Hashwani. Summary. During college, I earned my own pocket money working in the kitchen, alumni house or the library. Later when my family moved to Singapore, I had the opportunity to move there, but I decided to stay here, says the warm and very energetic Salina Taqi. "Weve outgrown different phases. From being pregnant to making the effort of getting your children through the years at school, instilling the drive to work hard, teaching them about being balanced and inculcating the sense of religion, it all takes a lot. There is no doubt in the fact that when Sehrs daughters grow up, they will be her best reflection and much more. However, she is glad about the fact that because women like herself continued to push for it, the current trend is much different and there are many more females preparing to become surgeons. Sana Safinaz contact info: Phone number: +92 21111003005 Website: www.sanasafinaz.com What does Sana Safinaz do? Here one has to nurture and build teams which understand the brand. Copying is a worldwide issue; even the big French fashion houses struggle with the problem. He is also Chairman at Karachi Cotton Association and on the board of 11 other companies. Thoroughly enjoyed reading this interview. As a woman you have more responsibility of raising your kids well even if the father is very involved. The onus is on us. I used to be on a call every other night, so Id leave home at 5 am and Id come home the next day at about 2-3 pm. Its exhausting! Again it was not a big vision; we said lets start this and see where it goes. Salih Kalangan Umat Dunia. I wouldnt have been here, giving this interview, if it wasnt for them.. 30 (2019) Area served. LIMITED. That way she wont have to compromise. We get into deep, long, and annoying conversations about post-colonial hang ups. With jewelry Ive brought in to Pakistan the biggest challenge has been dealing with the customs and shipping departments. We have just entered the prt field and it is a tremendous challenge. View the profiles of people named Sana Hashwani. A large family; 4 siblings, very hands on parents and a lot of love that goes around. It is important for me to create the right balance between the carrot and the stick. Her Miracle Moments are many, including the days when she helps out a patient or a simple moment such as spending quality time with her children at the dinner table. SM: You need to own the design. But Im not. "Of course we do," says Sana. Sanas fashion sense speaks for itself, having been in the industry for the past 25 years, she has dedicated time toher studio working tirelessly to create the perfect piece of attire. The business of fashion has become tremendously exciting because its highly challenging. Sana and Safinaz are the most non-political and pleasant people in the field. In our society a lot of women depend on their families for little things that provide them happiness.