"I just felt so comfortable being who I am," she tells CNBC Make It. Cynthia Cynt Marshall was hired by Dallas Mavericks owner Mark Cuban to take over as its CEO in 2018, becoming the first Black woman to ever head up an NBA team. Now in her second act as CEO of the Dallas Mavericks, Cynt has reshaped the organization to be a values-based employer with a focus on building teams and developing individuals with character.. At the 2021 Conscious Capitalism CEO Summit, Cynt was joined in conversation by . "Inclusion is being asked to dance.". And the season was underway. Contact Us Any Time: 805.965.1400. info@bigspeak.com. A Division of NBC Universal, Cynt Marshall and Mark Cuban at a Dallas Mavericks press conference. This abandoned high school was converted into a 31-unit apartment building. Outstanding Actress in a Motion Picture. It was pure faith from a phone call with my mother and her conviction when she said, This is for His glory. There was stuff I had to do. Her journey from tempestuous childhood in the housing projects of San Francisco . Sales Partnership Solutions Period, she says, for emphasis. Always remember where you came from, because you might forget where you're going. It is not. Cynt Marshall said when Mark Cuban called to offer her the job of Mavericks CEO, she thought it was one of her kids asking for money. From the minute I walked into AT&T in 1981, when it was just the phone company, safety was critical to the culture, Marshall recalls. I didnt know the business of basketball; I know how to lead people. Why are they here? Cynt Marshall has been a dynamic force for inclusion and diversity within the Dallas Mavericks organization and over a 36-year career at AT&T. When Cynt was hired as the CEO of the Mavs in March 2018 her vision was for the organization to become the NBA standard for inclusion and diversity. "I recently told a joke on the show and got a letter from a woman saying she was offended by it. Feb 16, 2023, 02:49pm EST. Marshall recently joined the CW33 for a special virtual interview; click here to watch the full story. Headquartered in Plano, Texas, BGSF provides workforce solutions to a variety of industries through its various divisions in IT, Cyber, Finance & Accounting, Creative, Real Estate (apartment communities and commercial buildings), and Light Industrial. At her sisters graduation, she noticed the only speakers were white boys. Her mother, Carolyn Gardener, was a high school executive administrator and resource librarian. Changing industries can be difficult under normal circumstances, but there will be a lot of people rooting for her and available to assist with the transition, says Kathleen Francis, chair and president of Women in Sports and Events (WISE), the leading voice and resource for women in the business of sports. INFORMATION The NAACP Image Award winners will be announced virtually on Tuesday night, and the full awards program will air Saturday night on the Black Entertainment Television channel, amid Black History Month. No. Cynthia "Cynt" Marshall, Gamma-UC Berkeley, put her career on the line when she accepted the role of chief executive officer (CEO) of the Dallas Mavericks. In February 2018, Marshall became the first Black female CEO in the history of the National Basketball Association. After the experience, Marshall was inspired to be her complete authentic self in corporate America. Cynthia Marshall (born December 15, 1959) is chief executive officer of the Dallas Mavericks. All Rights Reserved. #heartwarming https://t.co/e4xFxnEKQV, RT @dallasmavs: EARLY TIP-OFF In their research for the book, the authors of "The Power of Nice" found that a common mistake people make in business is assuming they only have to be nice to people who hold power. Marshall calls the book "the good, the great, the bad and the ugly parts . With the Mavericks, Marshall has focused on hiring a diverse and inclusive executive team. Cynthia "Cynt" Marshall, the first Black woman to ever head up an NBA team, is "all in" when it comes to leading with the heart. Related: 10 Leadership Lessons with Dallas Mavericks CEO Cynt Marshall. #OurStories #OurCulture https://t.co/V9yzw6W8Lz, Tissue alert. Marshall worked for AT&T for 36 years in leadership role focused on improving workplace culture and encouraging diversity/inclusion. "But my husband and kids were like, 'Ma, you have to call him back now!'". But she took Cubans call and was immediately impressed by his candor. RT @dallasmavs: Your first five on the floor tonight Named as one of the Top 50 Most Powerful Women in Corporate America by BE in 2015, Marshall is a quick thinker, straight talker, and highly respected leader who was senior vice president, Human Resources and chief diversity officer at AT&T before she retired in 2017 to launch her own consulting firm. October 25, 2022, 3:15 PM. Marshall has read the book herself numerous times over the years. Congratulations to our Outstanding Literary and Television + Streaming winners! And today she is the first black, female CEO in the NBA, having taken the helm at the Dallas Mavericks in 2018 to clean up the league's toxic work culture. In that case, Marshall called the executive into her office and confronted him. Williams book Scenes from My Life: A Memoir was announced as the award winner Tuesday night. Marshall started as the first African-American female to ever lead an NBA basketball team in February of 2018. Cynt Marshall has been a dynamic force for inclusion and diversity within the Mavericks organization and over a 36-year career at AT&T. When Marshall was hired as new the CEO of the Mavs in March 2018, she set her sights on a culture transformation. I had to rely on a lot of peoplemy colleagues, people in the league, people in our own workplace, my bossto teach me the business of basketball. It was not easy for him. And then youve got to please your fans and run a business all at the same time. Meet Cynt Marshall: From one of Berkeley's first Black cheerleaders to the first Black woman CEO in NBA. Disclamer: Cynt Marshall net worth displayed here are calculated based on a combination social factors. For anyone who has met Cynt, shes an incredible human being and has an incredible story, said center Dwight Powell, who lost his mother, Jacqueline, to breast cancer in 2012. Cynthia's mailing address filed with the SEC is 5850 GRANITE PARKWAY STE 730, , PLANO, TX, 75024. At ages 39 and 30 they are respectful, authentic, employed, and they love the game of basketball. Cynt Marshall, CEO of Dallas Mavericks, with her new autobiography You've Been Chosen: Thriving Through the Unexpected, portrays the journey from an abusive household in the Richmond, Calif., to . We all have a journey. This button displays the currently selected search type. He was on the hunt for a "strong leader," according to Marshall, to help him turnaround the company and was given her name by an associate. This abandoned high school was converted into a 31-unit apartment building. Sometimes theyre operating in a system that just goes really bad, either over time, or sometimes overnight. If I drop a crystal ball, it shatters and never comes back. She spent nearly four decades climbing the corporate ladder at AT&T. Cynthia Marshall Biography. Meeting with the Mavericks for the first time this morning, she laid out a plan for the next month. I could be on the BART train coming home from school and those three things just back to back to back would just come to me, to the point where I just had to pray. After graduating, at 21, Marshall landed her first job as a local supervisor at AT&T in California in July 1981, working the afternoon and evening shifts. You try to make it soft, you try to have empathy and compassion, and you still have to take the action that you have to take. And I accepted that apology and then that was the last time I talked to him. She also brought her authentic leadership style to the Mavericks. I was going home to pray about it, but that was my sign right there," Marshall told the Observer. According to Marshall, Cuban wasn't necessarily looking for a woman or a person of color. Later I got the call back and it turned out to be fine [to not make those changes.] And Dallas Mavericks CEO Cynt Marshall says that's what she is currently getting from her boss, billionaire Mavericks owner Mark Cuban. She also found comfort in books and sports, and credits her mother, Carolyn Gardener, a high school executive administrator and resource librarian, for making education the top priority in their home. I wasnt chosen just for one particular thing. On average, BGSF Inc executives and independent directors trade stock every 25 days with the average trade being worth of $145,493. [3] She describes her childhood as being painful growing up in public housing projects with a family struggling to pay the bills. Women of Power TECH, PODCASTS On average, BGSF Inc executives and independent directors trade stock every . That was when Mavericks CEO Marshall learned that her September-released memoir, Youve Been Chosen: Thriving Through the Unexpected is one of five finalists in the NAACP Image Awards category for Outstanding Literary Work biography/autobiography. She was also the first Black person to serve as the chair of the North Carolina Chamber. I needed to get to the doctor, I needed to have chemo, there was a part that I needed to play. In February 2018, Marshall became the first black female CEO in the history of the National Basketball Association. I dont even watch Shark Tank, she noted. @modelousa // #FightingSpirit https://t.co/ZM0dZjFFhd. When Cynt Marshall was hired as the CEO of the Dallas Mavericks in 2018, she presented her vision: that the organization would become a global standard for inclusion and diversity. "Even if you never see a person you have treated badly again, even if no one sees or knows of your rudeness or bad behavior, you will know," the book says. But I think it was more driven by just a sense of purpose and knowing that the Lord had good things out there for us that my mom always taught us to go and get. "The Power of Nice"was written by two advertising executives who tell real-life stories about people (including some celebrities) using positive tactics and acts of kindness to succeed. No portion of NBA.com may be duplicated, redistributed or manipulated in any form. Dallas Mavericks CEO Cynt Marshall on new book Cynthia Marshall is the first Black female CEO in the NBA. (For coverage of the future of work, visit TIME.com/charter and sign up for the free Charter newsletter.). My book really is about every point in my life when I faced adversity and how God and great people always showed up and that I realized that there was something deep down and something that had already happened in my life that equipped me for the battle that was in front of me. Her family might not see it as a loss. So I had to check my words because I never thought about it like that. It also meant Marshall avoided socializing with colleagues outside the office. @ModeloUSA // #FightingSpirit https://t.co/RHgxeefOFM, RT @naacpimageaward: Congratulations @violadavis #familyworkintegration #gomavs #3, I had fun with these honeys at NBA All-Star Weekend. I feel like Im chosen to be the fourth child out of six in my family and Ive always felt that way, even when we had nothing. And previously, during her 36 year career at AT&T, she served in a number of roles: SVP . Cloudflare Ray ID: 7a2950b2ad3c7272 She is also an outspoken cancer survivor, regular speaker at cancer-related events, and vocal supporter of cancer patients and . The goal at AT&T was to transform the company into an inclusive and diverse workforce. Normally the ad cost for an Instagram ad post is based on the number of followers on the account. Alexandria, Va. SHRM (the Society for Human Resource Management) announced today Cynthia "Cynt" Marshall, CEO of the Dallas Mavericks, will speak at the SHRM INCLUSION 2022 conference on . [1] Marshall was also one of her university's first African-American cheerleaders at the University of California, Berkeley in the late 1970s. Ethan Miller/Getty Images. has been Cynt Marshall's mantra since her start at AT&T and now as the CEO of the Dallas Mavericks. "A friend recently told us the story of three consulting companies vying for a very large contract. That is true. Why? I know how to put together business plans. 4. At 28, she also still listens to mom and offers to carry my purse. I was chosen for a lot of things. Im always talking about being mad and making a difference. In the job that Im in now, when I had to let some leaders go, I had to let them go for all the right reasons. [From] my dad breaking my nose, [to] growing up in public housing projects, [to] being poor, my four miscarriages and my daughter dying. I called her to apologize and say I was sorry if I hurt her feelings," Leno wrote. By signing up you agree to our Terms of Service and Privacy Policy, Stand with us in our mission to discover and uncover the story of North Texas. In 2018, Marshall became the first African American woman working as a CEO of the NBA, but even before 2018, her life was full of firsts. Im real focused on that. Cynt Marshall is a business titan, people person, cancer survivor, devout Christian and history maker, among many other things. Internal client . Praying, she says, helped her cope when people said negative things about her on the football field. I know women deal with it. Marshall is a cancer survivor. Can a Black girl be student body president? She said, Of course. Magazines, Or create a free account to access more articles, Cancer, Discrimination and Toxic Culture: How the Dallas Mavericks CEO Beat Them All. Two All-Stars making me cry tears of joy. It is a positive step to bring in someone with her experience and credentials. Cynt Marshall Salary: What Is Cynt Marshall Salary? Get notification with the latest net worth updates for free. [10], Marshall prefers to be called "Cynt" as she acquired the nickname with her high school track team "Cynt the Sprint."